Faculty of Business Administration Department of Business Administration
Business Design
Based on design thinking,
Practical efforts to solve problems for companies and communities
Special Features of the Department
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You will learn the methodology of "design thinking" and engage in group work to create new value through product development, analysis of management issues, and planning of improvement measures in collaboration with companies and local communities.
Three points
- Learn design thinking to create products and services that do not exist in the world
- Learn a wide range of marketing techniques
- A wealth of collaborative projects with companies and local communities
Flow of the four years
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First year
Start by building a solid foundation in business management and cultivating the perspectives needed in the real world of business.
In [Introduction to Business Management A/B], you will get an overall picture of business management, and through [Business Design Theory], you will learn business ideas and design/art thinking. In [Basic Seminar B], you will actually discuss in small groups and deepen your understanding of basic knowledge of business management and real-life corporate management.
e.g.Introduction to Business Management A/B, Business Design Theory, SDGs and Business, Basic Seminar B
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Second Year
Deepening business management and practical application
Students will learn about [Marketing], [Strategic Design], and [Management Organization Theory] to deepen their core knowledge of business administration. In [Business Design Workshop A/B], they will apply the knowledge they have learned to the creation of an actual business plan. They will understand design methods for discovering and solving management issues, and develop the ability to link real-world corporate management with basic knowledge of business administration.
e.g.Marketing, strategic design, business organization theory, business design workshop A/B
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Third Year
"Practice" and "Innovation"
In the third year, students will study Brand Marketing, Advertising Theory, and Global Strategy to predict market trends, and create new business models in the Business Innovation Project. This is a year of practice and innovation in which students will hone their ability to design businesses that have new social value by utilizing design methods to address real-world management issues.
e.g.Brand Marketing, Advertising Theory, Global Strategy, Business Innovation Project A/B
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Fourth Year
Bringing together the knowledge and skills you have learned, you will grow into a "professional"
In the fourth year, students will establish expertise in consumer behavior, digital marketing, organizational development, and strategic management. They will incorporate the use of big data and the evolution of digital technology into business strategies and develop the ability to respond to modern business challenges. They will give back to society what they have learned, demonstrating their ability to create 1 from 0 and grow it to 100.
e.g.Consumer Behavior, Digital Marketing, Organizational Development, Strategic Management
Class Introduction
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Human resource management theory
In charge: Assistant Professor Yuri Fukaya
This course focuses on "people," a crucial resource in corporate management, and teaches the theory and practice of human resource management. You will understand HR systems such as recruitment, placement, training, evaluation, and compensation, and analyze their mechanisms and design intentions. You will develop the ability to theoretically organize organizational challenges and consider better approaches to human resource management.
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Business Innovation Project A/B
In charge: Assistant Professor Tenta Okada
This is a practical course that aims to develop and implement solutions to real-world challenges faced by partner companies. By confronting corporate challenges, students will understand the skills required in society and their own weaknesses, connecting this to job hunting and future learning. Through group work, students will cultivate collaborative value creation and communication skills, and aim for social implementation by thinking about methods for implementation, not just ideas.
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Management Organization Theory
Person in charge: Associate Professor Riu Yokota
A company is not run by just the president, but by many people who work together with their own roles. In the theory of business organization, we learn about "roles," "teamwork," and "leadership." How can we create a good team? Why do some companies succeed and others fail? Let's find out the secrets.
Student Interview
Why did you choose this major?
The reason I chose Reitaku University is that after listening to the dean's explanation of the faculty at the open campus, I strongly felt, "I want to study here," and "I want to take the dean's lectures." I was attracted to the fact that I could not only learn business management knowledge, but also deepen my learning by putting it into practice. In particular, Business Design is characterized by the fact that you can learn a wide range of fields. I chose this major because I thought that by acquiring diverse knowledge, I could find my area of expertise and connect it to my future.
What are you particularly focusing on learning?
In the first year, there aren't many courses that teach specialized knowledge in your major, but there are many opportunities to learn fundamental business management knowledge. On the other hand, there are also practical courses that involve proposing new products, such as industry-academia collaboration and project-based learning (PBL), and in these courses, we are encouraged to broaden our perspectives and be conscious of how to apply the business management knowledge we have learned so far. We also have many opportunities to give presentations, and we are learning to focus on how to communicate our proposals to others.
Qualifications that can be acquired
TOEIC® / IT Passport / Fundamental Information Technology Engineer Examination / Python3 Engineer Certification Basic Examination / CG-ARTS Association Web Designer Certification Basic Expert / CG-ARTS Association Multimedia Certification Basic Expert / MOS (Microsoft Office Specialist) / Nissho Bookkeeping Certification Level 3 / Nissho Bookkeeping Certification Level 2 / Statistics Certification Levels 3 and 2 / Financial Planning Skills Certification Levels 3 and 2 / Management Certification Examination
*A certificate will be issued by Reitaku University upon obtaining credits for the designated subjects based on the standards set by the Ministry of Education, Culture, Sports, Science and Technology.
Target career path
Manufacturers, trading companies, financial institutions, IT, consulting, civil servants (prefectures, cities, towns, and villages), etc.
Business DesignInterview
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