Faculty of Business Administration Department of Business Administration
Sports Business
Lifelong involvement in sports
Contributing to local communities and businesses through sports and business
Special Features of the Department
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We develop the ability to create new value, products and services in sports. We actively carry out joint projects with professional clubs and companies, and consider how to revitalize the local community through sports business.
Three points
- Designing the value of sports with diverse potential
- Plenty of projects with professional clubs and companies
- Considering regional revitalization through sports business
Flow of the four years
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First year
Thinking about sports from a business perspective
After getting an overview of business administration in [Introduction to Business Management A/B], students will build a foundation for thinking about sports from a business perspective in [Introduction to Sports Business]. In [Business Design], students will learn how to come up with business models, and in [Business Data Science Basics A/B], students will learn the basics of data utilization, acquiring the fundamentals of evidence-based business creation.
e.g.Introduction to Business Management A/B, Introduction to Sports Business, Business Design Theory, Fundamentals of Business Data Science A/B
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Second Year
Deepening the relationship between sports and business
Through classes such as "Sports and Leisure Services" and "Professional Sports Business," students will gain an overview of how sports are used in business and how value is created. In "Sports Business Workshop A/B," students will gain a hands-on experience of the sports business through problem-solving learning in collaboration with sports-related companies.
e.g.Sports and Leisure Services, Professional Sports Business, Sports Business Workshop A/B, Sports Business Ethics
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Third Year
Creating business through sports
In [Sports Marketing] and [Sports Products and Services], students will learn how to create new businesses and business models using sports, and in [Sports Data Science], students will learn how to use data collected from sports cases for business purposes. Through sports business, students will develop the ability to create new value for society.
e.g.Sports Marketing, Sports Products and Services, Sports Data Science, Sports Business Practices
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Fourth Year
Contributing to society through sports business
Through [regional design] and [sports content management], we aim to utilize the diverse values of sports to revitalize the region and to realize the mental and physical happiness of stakeholders by utilizing sports content. As a result of learning in this major, we will contribute to society through sports business and open up a new era of sports x business.
e.g.Regional Design, Sports Content Management, Ethical Management A/B
Class Introduction
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Sports Industry Theory
Person in charge: Professor Hiroyasu Ohnuma
The sports industry is expanding its influence by linking with various other industrial sectors. In this class, we will learn about the current situation, challenges, and future possibilities of the diverse sports industry from various perspectives, including equipment, facilities, services, professional sports, rights business, media, consumer behavior, management, and marketing.
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Coaching
Person in charge: Associate Professor Kaori Inoshita / Specially Appointed Professor Shingo Kunieda
Through active learning, participants will learn the difference between business coaching and sports coaching, and acquire coaching skills. In addition, participants will learn the process from goal setting to goal achievement from Specially Appointed Professor, a former professional wheelchair tennis player who won all four major championships in wheelchair tennis and the Paralympics.
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Sports Data Science
Person in charge: Associate Professor Makoto Fukuda
Data science is the use of business knowledge, scientific knowledge, and IT engineering skills to extract value from data. Sports Data Science adds the element of sports to this, and aims to collect and analyze "living data" such as human movements and heart rates, and link it to health programs and sports businesses.
Student Interview
Why did you choose this major?
Having supported Kashiwa Reysol since childhood, I wanted to work in a field related to Kashiwa Reysol in the future. I also dreamed of developing a business that would attract many supporters and create lifelong memories. In the midst of all this, I learned that Reitaku University has an educational partnership with Kashiwa Reysol and that it is one of the few schools that offers sports business. I felt that this was an environment that would directly connect to my dream, so I chose this major.
What are you particularly focusing on learning?
In the first year, we are learning the basics of management, but I want to gain practical experience as well as classroom learning. Therefore, with the support of my teachers, I am actively participating in sports events, visiting professional sports sites, and proposing management plans. I am also working hard every day to improve my English skills and knowledge of management so that I can use them in the future.
Qualifications that can be acquired
TOEIC® / IT Passport / Fundamental Information Technology Engineer Examination / Python3 Engineer Certification Basic Examination / CG-ARTS Association Web Designer Certification Basic Expert / CG-ARTS Association Multimedia Certification Basic Expert / MOS (Microsoft Office Specialist) / Nissho Bookkeeping Certification Level 3 / Nissho Bookkeeping Certification Level 2 / Statistics Certification Levels 3 and 2 / Financial Planning Skills Certification Levels 3 and 2 / Management Certification Examination
*A certificate will be issued by Reitaku University upon obtaining credits for the designated subjects based on the standards set by the Ministry of Education, Culture, Sports, Science and Technology.
Target career path
Various professional sports teams, sporting goods manufacturers, sports agents, fitness clubs, and other companies involved in healthcare businesses.
Sports BusinessInterview
Reitaku Journal, an online content that allows you to learn more about Reitaku University, introduces faculty members, current students, and active alumni of each faculty.
